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International Marketing, by Michael R. Czinkota, Ilkka A. Ronkainen
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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
- Sales Rank: #263754 in Books
- Brand: Brand: Cengage Learning
- Published on: 2012-08-13
- Original language: English
- Number of items: 1
- Dimensions: 1.20" h x 8.40" w x 10.70" l, 3.15 pounds
- Binding: Paperback
- 720 pages
- Used Book in Good Condition
About the Author
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Decent Book - some Fluff adds length with little extra information
By Lawrence Matthew
Reasonably well-written and informative, this is a solid textbook. I used it for an MBA class in International Marketing. Has chapters dedicated to recent developments, such as social media and regional instability. On the downside, many of the anecdotes are long and repetitive. This added quite a bit of fluff to each chapter. It's possible to read just the headers, a couple examples, and get the gist of the section. However, since you'll probably be assigned this book, you won't have much of a choice. So, read it, skim the headers, and you should be OK.
3 of 4 people found the following review helpful.
Would not even pay 20$ for it
By Martin Muhlmann
After 10 minutes of scrolling through the book one can determine that this book is not worth the money.
There are wrong captions (I mean fundamentally wrong, see page 93, where the authors states the graphic shows gdp in millions whereas it shows the gdp per capita and with data from who knows when)
the graphic on page 256 uses data from 2007 or earlier
the table on page 289 (exhibit 9.5) looks awfully alike to: [...]
references are sloppy.
And this is after 10 minutes of research and opening pages at random, I don't even want to know what data the rest of the book is based upon.
0 of 0 people found the following review helpful.
Great book!
By Anna Astvatsatryan
My professor recommended this book for research. It has become an incredible source of in depth knowledge on international marketing, trade and business and was very helpful in several projects ever since.
I loved the case studies, they illustrate the topics in a very comprehensive manner and are written with a great sense of humor!
One of the best textbooks on International Marketing!
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