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For beginning and intermediate typography courses.
A practical and hands-on approach.
Designed for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information—and designed itself to reflect good typographic design—it guides students systematically to the point where they can, not only understand but, demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.
- Sales Rank: #49126 in Books
- Published on: 2011-02-05
- Original language: English
- Number of items: 1
- Dimensions: 9.80" h x .50" w x 6.90" l, 1.30 pounds
- Binding: Paperback
- 230 pages
From the Back Cover
A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
About the Author
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
Most helpful customer reviews
11 of 12 people found the following review helpful.
Typography 101
By A. Walter
I found this book to be an excellent, well organized, and easy to use tool in learning the history, classification, and organization of type. It is a great text for anyone starting out in the design field as well as for the experienced designer. I never knew exactly how much care and detail went into properly setting type until I got into this book. Mr. Kane has included excellent visual examples and some extremely useful exercises to help illustrate each subject covered in the text. The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page.
I had the pleasure of taking two classes taught by Mr. Kane, and he definately knows typography backwards and forwards. He, as well as his book, is a wealth of knowledge for the aspiring designer.
9 of 11 people found the following review helpful.
Very modern and practical
By George Aye
A great book that introduces to the beginner many of the sensitivities that one ought to have when working with type.
It gives many great practical examples and exercises that makes one appreciate type on many levels.
As one who is taking a class in Typography, this is a great book to have by one's side.
2 of 2 people found the following review helpful.
Good Book, get the paper copy instead
By Dyknow Saur
I bought the electronic version and I somewhat regret it. Go with the paper one, things will be much better for the eyes and you can turn to the pages you want easier. Sometimes when I zoomed on the ebook it becomes distorted/blurry so get the paper version.
Lots of information on structure as well and what goes into the typefaces and such.
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